Healthcare

Reach every patient, every physician, every community — not just the ones who are online.

Health authorities and medical associations run Open Board Forums, community health consultations, and emergency communications with Converso. Telephone-first — reaching seniors, rural residents, and anyone without reliable internet access, live and two-way.

Quotes in 1 business day Canadian-owned & operated AODA & WCAG AA compliant
Trusted by
Government of Alberta City of Toronto Ontario Medical Association AUPE — Alberta Union of Provincial Employees UFCW Canada PSAC — Public Service Alliance of Canada Vancouver Coastal Health Government of Ontario Regional Municipality of Wood Buffalo Region of Durham
The healthcare engagement gap

The communities most affected by healthcare decisions are the hardest to reach online.

Seniors. Rural residents. People managing chronic illness. People caring for family members. These are the voices health authorities need most — and they're the least likely to attend an in-person session or complete a web survey.

~30%
of Canadians 65+ — the population most affected by healthcare decisions — lack reliable home internet access
CRTC Communications Monitoring Report
Legal
mandate: every provincial health authority must hold public consultations before major service changes
Health Authority Acts — BC, AB, ON
47%
of Canadians reported feeling confused or poorly informed during major public health emergencies
Leger COVID-19 Tracker, 2020
Public health accountability isn't optional — and a web survey doesn't meet that mandate.
A live, two-way telephone town hall does. It reaches the seniors, rural residents, and community members who need to be heard — and produces a transcript that stands up to public scrutiny.

We are the direct channel between health authorities and the communities they serve.

Not an email blast. Not a public portal. A live, two-way conversation — telephone-first, at the scale your region demands. Vancouver Coastal Health has run multi-region Open Board Forums with Converso every year since 2021. The same infrastructure that put 100,000 Durham residents on a single COVID health line handles your routine consultation next month.

How we serve healthcare organizations

Every engagement type, fully managed.

From annual Open Board Forums to 48-hour emergency health broadcasts — Converso handles every detail so your team focuses on the conversation.

Open Board Forums

Statutory public accountability meetings — live Q&A, in-session polls on health priorities, simultaneous online streaming. Full verbatim transcript for the public record. Delivered across multiple regions annually.

Explore Meetings →

Public Health Emergency Response

Pandemic response, outbreak notifications, vaccination campaigns — rapid-deploy town halls with your CMO, health officer, and elected officials. On air in 48–72 hours from brief. Telephone-first means no one left out.

Explore Emergency Response →

Community Health Consultations

Multi-session campaigns gathering community priorities — hospital care, primary care, seniors care, mental health, public health. Structured polling, live Q&A, post-event report ready for the board.

Explore Advocacy →

Physician & Association Advocacy

Medical associations driving public campaigns on healthcare reform. Physician-led town halls reaching tens of thousands of community members per event. Target lists built from landline and cell registries.

Explore Advocacy →

Staff & Physician Town Halls

Internal leadership briefings for large, distributed healthcare workforces. Live Q&A accessible by phone from any location — no app, no login, no barrier.

Explore Meetings →

Health Alerts & Mass Outreach

Robocall, SMS, and IVR for public health notifications, immunization campaigns, and appointment reminders — at the scale a health authority actually needs. Reaches communities without broadband.

Explore Outreach →
Case Study

Vancouver Coastal Health — Open Board Forums

Vancouver Coastal Health serves one of BC's most geographically diverse regions — downtown Vancouver to the Sea to Sky corridor, North Shore, Richmond, and the Sunshine Coast. Since 2021, Converso has run VCH's public Open Board Forums: live, two-way telephone town halls that let any resident ask the board a direct question, vote on regional health priorities, and hear from health leadership in real time.

Each session calls tens of thousands of area phone numbers. Attendees range from 1,400 to 4,488 per event. Polls cover the issues the community actually cares about — primary care access, hospital wait times, seniors care, mental health services, the toxic drug crisis. Results go directly into a post-event report for the board.

5
BC regions served — ongoing annually
4,488
peak attendees, North Shore session
74K+
dials in a single Vancouver session
Read the full case study →
"The telephone format is the only one that genuinely reaches the residents most affected by healthcare decisions. Seniors, people in rural areas, people who can't attend in person. That's exactly who we need to hear from." — Communications Lead, Vancouver Coastal Health
Regions served — annually:
  • Vancouver
  • North Shore
  • Richmond
  • Sea to Sky
  • South Sunshine Coast
Case Study

Ontario Medical Association — "Stop the Crisis" Physician Advocacy Campaign

When Canada's physicians needed to speak directly to patients and communities about the healthcare crisis, the Ontario Medical Association chose telephone town halls as their primary channel.

The OMA's "Stop the Crisis" campaign was a multi-event public advocacy program: physician-led town halls engaging tens of thousands of Ontarians on the state of primary care, hospital capacity, and the family doctor shortage. Converso deployed a 30,000-number call list per event, drawing from both landline and cell registries across target geographies — including communities where a website form would never reach.

The telephone format was a deliberate choice. Doctors needed to reach the patients most affected — including seniors, people with chronic conditions, and rural Ontarians — not the ones most likely to visit a campaign website.

10
physician-led public town halls
30K
community members called per event
300K
total phone numbers across the campaign
Read the full case study →
Crisis preparedness planning

Converso recommends every health authority and medical association have a telephone town hall crisis response plan before an emergency occurs — pre-approved scripts, designated spokespersons, pre-built call lists.

When the next public health crisis hits, the question shouldn't be "how do we reach 100,000 people?" It should be "which script do we activate?" We help you build that readiness now.

Ask about crisis preparedness →
Case Study

COVID-19 Emergency Health Communications — Across Canada

When the pandemic was declared, health authorities needed to reach hundreds of thousands of residents within days — clearly, accurately, and without assuming internet access.

The Region of Durham reached 100,000 residents in a single 90-minute telephone town hall — the largest single public health session in the region's history. The City of Mississauga ran five COVID town halls with the Mayor, Councillors, Chief Medical Officer, and hospital CEO directly answering community questions.

Telephone wasn't a fallback — it was the right call. Every senior, every resident without broadband, every caregiver too busy to navigate a Zoom link was included from the very first session. Converso mobilized both programs within 48–72 hours of first contact.

100K
Durham Region residents — single session
5
Mississauga COVID town halls — Mayor + CMO
48hr
brief to first broadcast
"When COVID hit, we needed to reach 100,000 residents with accurate information — fast. Converso had us on air within 48 hours. The questions came from people who had no other way to get answers." — Public Health Communications, Region of Durham
City of Mississauga — Vendor of Record 2016–2027

Five COVID town halls featuring the Mayor, City Councillors, the Chief Medical Officer, and the hospital CEO — all managed by Converso, all accessible by telephone from any phone in the city.

What healthcare clients say

Trust built event by event.

Health authority communications teams don't get second chances. Converso's 100% uptime record and fully managed model are why clients return every year.

★★★★★

"The telephone format was the right call. Residents who couldn't attend in person — seniors, people in rural areas — were able to participate and ask real questions. That's exactly what public engagement should look like."

Communications Lead
Vancouver Coastal Health
★★★★★

"Reaching 100,000 residents in a single session — with real-time Q&A — would have been impossible any other way. Converso delivered it in 48 hours. The questions came from people who had nowhere else to turn."

Public Health Communications
Region of Durham
★★★★★

"We brought in the Mayor, Councillors, the Chief Medical Officer, and the hospital CEO. Converso managed every technical detail. Our team showed up and answered questions. That's exactly how it should work."

Senior Communications Advisor
City of Mississauga
How it works

You show up and talk. We handle everything else.

Converso is not a platform your communications team configures. It's a fully managed service — staffed by experienced professionals from the first planning call to the final board-ready report.

1

Discovery & Scoping

We map your region, audience size, language requirements, and accessibility needs. Estimate returned within one business day.

2

Production Planning

Scripts, poll questions, speaker briefings, moderator guides. Every detail prepared and rehearsed before event day.

3

Pre-Event Outreach

Robocall, SMS, IVR, and email to all area numbers. Multi-lingual outreach available. Dial-in instructions on every channel.

4

Live Event

Two-way, on the record. Every question captured. Poll results in real time. Simultaneous online streaming. Live moderators — no bots.

5

Post-Event Report

Attendance, poll results, question themes, verbatim responses, audio recording. Board-ready in days — 16 documented data points.

See the full process →
Healthcare clients

Canada's health authorities trust Converso.

Vancouver Coastal Health
Ontario Medical Association
Niagara Health
Durham Region
City of
Mississauga
United Nurses of Alberta
Ready to talk?

Tell us about your next health engagement.

Open Board Forum, community health consultation, or emergency communication — we'll scope it, staff it, and deliver it. Most quotes returned within one business day.

  • Telephone-first — reaches seniors and rural residents no other channel does
  • Canadian-owned and operated
  • WCAG AA and AODA compliant
  • Scales from 100 to 100,000+ attendees
  • Multi-lingual events available
  • 48–72 hour emergency deployment

Get a Quote

Tell us about your event — we'll respond within one business day.

We respond within one business day. No obligation.